
Paying Members
Underground social club + ecosystem of creatives + stealth dating layer.

CX Partner Deck
Reach 93,200 attendees across 237 event nights in 2026. CX connects brands to culture-forward audiences through immersive, high-margin experiences.
93,200
Projected tickets 2026
$4.58M
Gross revenue 2026
56.7%
Net margin
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01 / The Opportunity
CX builds the operating system for real-world belonging. We activate culture through member experiences, brand-funded programming, and dead-space transformation — giving partners direct access to the most engaged cultural audiences in New York City.




“Our events excite people, enliven underutilized spaces, and pull visionary brands into culture.”
02 / The Marketplace
CX is a self-perpetuating network connecting paying members, brand sponsors, and real-estate partners — with $10M+ GMV and $3.5M captured by CX to date.

Underground social club + ecosystem of creatives + stealth dating layer.

Matchmaking brands and audiences through sponsorable cultural experiences.

Filling vacancy gaps and launching new developments with cultural programming.
03 / 2026 Projections
Our 2026 base-case projects 237 event nights generating nearly $5M in gross ticket revenue at a 56.7% blended net margin — proof of a scalable, high-yield partnership opportunity.
0
Total tickets projected
$0.00M
Gross revenue
0.0%
Blended net margin
$0.00
Avg ticket price
0
Event nights
$0
Revenue per event night
| Event | Tickets | Gross Revenue | Budget | Net Revenue | Margin |
|---|---|---|---|---|---|
| Tell No One — Halloween | 27,500 | $2,687,500 | $1,500,000 | $1,187,500 | 44.2% |
| New Year's Eve | 3,750 | $292,500 | $217,000 | $75,500 | 25.8% |
| Monthly Flagship Events | 5,950 | $236,250 | $134,000 | $102,250 | 43.3% |
| CX Daily Programming | 56,000 | $1,365,000 | $134,000 | $1,231,000 | 90.2% |
| TOTAL | 93,200 | $4,581,250 | $1,985,000 | $2,596,250 | 56.7% |
100% sell-through
$2,596,250
90% sell-through
$2,237,375
80% sell-through
$1,878,500
70% sell-through
$1,198,938
04 / Proven Traction
6
Paid corporate partnerships
$45K
Avg. revenue per corporate partnership
55,000
Tickets sold while in stealth
1,000
Paying members while in stealth
22M+
Member social reach
250+
Member events hosted
8,000
Connections created on MVP web app
$10M+
Revenue driven
$3.5M
CX take from generated GMV
$125
Monthly revenue per paid member
05 / Partnership Opportunities
CX partners get embedded access to 93,200+ high-intent attendees across immersive experiences — not banner ads, but cultural co-creation. Six corporate partners already generate an average of $45K each in revenue.
Title or presenting sponsor of flagship events like Tell No One (27,500 tickets) or NYE. Full brand integration across digital, physical, and experiential touchpoints.
Co-create recurring monthly programming with CX — wellness, talks, nightlife.
Activate underutilized space with CX cultural programming. Turn vacancy into revenue.
6
Active corporate partners
$45K
Avg. revenue per partnership
22M+
Member social reach
$10M+
Total GMV generated
06 / Competitive Edge
| Company | ARPM | Key Traits |
|---|---|---|
| Zero Bond | $9,500 | Luxury club, exclusive |
| Soho House | $7,500 | Members club, global |
| CX | $1,500 | Meaningful connections, sponsorable, AI-driven, lifestyle brand, scalable |
| Raya | $550 | Dating app, curated |
| Tinder | $250 | Dating app, mass market |
07 / Case Studies

With Matte, Tishman Speyer, Bose, and D'STRICT, CX reimagined an abandoned post office into a high-output experiential destination.
Millions in ticket sales + private events

Soho, Chelsea, and Tribeca activations across talks, wellness, and nightlife experiences.
Millions in ticket + membership sales

Partnerships signed with two prime NYC locations, expanding recurring event inventory.
Millions projected in tickets + membership sales
08 / Cléo Xóchil

The beating heart of CX
Cléo Xóchil routes members into events, introductions, and spaces that align with their intent, energy, and location.
Concierge line
+1 213 376 1988
09 / Team & Advisors

Founder / CEO
Sets brand and community tone, leads Cléo Xóchil development. Built and sold SeeMe after scaling to 1M members.

Head of Operations
Runs production and brand operations. Former Fever real-estate team; multidisciplinary creative and operator.

Partner / Founder, Lumo Ombro
Leads location interiors and hospitality programming. 15+ years shaping immersive environments at ABC Carpet & Home.
“William Etundi Jr. is an impresario of the underground.” - The New York Times

Perry Chen
Founder of Kickstarter

Bentley Meeker
Founder of Bentley Meeker Studio

Paul Miller
aka DJ Spooky

Vanessa Wruble
Co-Founder of The Women's March

G. Andrea Danese
Former Global Head of Enterprise Content at Bloomberg
10 / Let's Build Together
We're building partnerships with brands, venues, and cultural institutions that want to be at the center of New York's most engaged community. Let's talk.
William Etundi Jr.
william@cllctv.com
Christine Hauer
christine@cllctv.com


The future of connection